Unilever holds four-way-pitch ahead of Scottish Blend reactivation
Unilever has held a four-way-pitch as it looks to revitalise the Brooke Bond Scottish Blend brand.
It is understood that the pitch was made up of three Scottish based agencies for a TV advertising campaign which will run next year, the first from the brand in eight years.
The Bridge was the previous holder of the Scottish Blend account, and created the ‘Fiona’s Café’ campaign which began in 1996 and ran for several years (see below.)
A spokesperson for Unilever confirmed that activity for the brand would begin to roll out next year.