Soreen brand manager discusses recent redesign and campaign

Kat Collins, brand manager for ‘squidgy’ bread brand Soreen discusses the recent brand redesign and campaign that rolled out last month and what the aim is for the brand following the recent activity.

“The brand has been contemporised but retains the close consumer connection with the much-loved brand. Soreen is consumed by a range of people – from a generation of advocates who have grown up with the brand, to those that love Soreen for its great taste and low fat credentials,” explained Collins.