Lloydspharmacy moves ad account to TDA
Lloydspharmacy has appointed Cheltenham agency TDA to its advertising account, replacing incumbent McCann Erickson.
TDA, which styles itself as a "direct-to-digital agency", won the account without a competitive pitch. It said it was appointed on the back of an existing relationship having worked on consultancy projects since February.
Claire Bayliss, Lloydspharmacy's director of marketing, has previously appointed TDA while in head marketing roles at Matalan and Derbyshire Building Society.
She has charged the agency with Lloydspharmacy's full service account, handling direct marketing, TV, radio, press and outdoor advertising.
It will also be "supporting online and local store activity together with employee engagement".
According to The Nielsen Company, Lloydspharmacy's ad spend was just over £3.5m last year with the bulk going on TV and press advertising.
Bayliss said: "[TDA] fit perfectly with our desire for more integrated solutions, and we look forward to seeing how they deliver the creativity, engagement and impact we’re looking for.”
Heather Westgate, TDA's chief executive, added: "We’ll be consolidating Lloydspharmacy’s existing position in the marketplace as the UK's specialist pharmacist, and its commitment to ‘healthcare for life’”
“Alongside this, we’ll be reinforcing its key strengths of approachable staff, professionalism, community values, and customer service, all of which provide a fantastic foundation for future advertising campaigns.”
The first advertising campaign is scheduled to go live in January 2011.
TDA's appointment follows Feather Brooksbank landing Lloydspharmacy's media account last month.