Modern Marketing

Southampton FC's Steedman joins Merchant Soul board

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By The Drum Team | Staff Writer

November 1, 2010 | 3 min read

Scott Steedman, head of sales and marketing at Southampton Football Club, has joined the board of Glasgow marketing and creative agency Merchant Soul, as it announces the formation of its new sponsorship and commercial rights division.

The Glasgow agency, which specialises in sponsorships consultancy, activation, commercial rights packaging and selling, will bring Steedman on board to utilise his experience having previously served for TEAM Marketing in Switzerland, which works with UEFA Champions League and UEFA Europa League.

Meanwhile, Jamie Corr has also joined Merchant Soul as head of communications and marketing activities from sponsorship consultancy IMG Consulting in London.

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Stephen Halpin, managing director of Merchant Soul commented: “I am pleased to announce both the creation of the sponsorship and commercial rights division and the appointment of Scott Steedman to the Board and Jamie as Head of Communications and Marketing Activities. I created Merchant Soul with the prime focus of building value for brands through great planning and great creative. The business has developed well over the last 18 months and we now see a big opportunity in bringing an integrated approach to the sponsorship market.

Scott and Jamie have worked with some of sport and entertainment’s leading properties and brands. This coupled with their experience of working with Tennent’s and the Bank of Scotland provides an excellent foundation for Merchant Soul to grow our business in the sponsorship arena.”

Merchant Soul was established by Halpin in January 2009, based in the Merchant City of Glasgow.

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