Kavanagh joins Banana Kick and launches Drum blog
Experiential and sponsorship expert Patrick Kavanagh has joined Sports and leisure marketing agency Banana Kick and also written his first blog for The Drum.
Kavanagh, who has also worked with An Agency Called England and The European Marketing Agency, as well as at Inventa in Canada, having worked with brands such as the NFL, Harley Davidson and Nintendo on strategy and activation.
Kavanagh commented; “I’ve always been involved in large scale leisure and sports sponsorship projects and found that I have a natural flair for empathising with the audience and understanding what makes them tick.”
Gary McCall, director of Banana Kick, added: “Patrick is a key appointment for the agency. His international experience with global brands is second to none. We believe Patrick will be a catalyst to help grow and expand the agency in 2011. The areas of experiential and sponsorship exploitation are currently undervalued within the UK’s sports and leisure sector. Patrick’s experience will further enhance the comprehensive range of services offered to our clients. We look forward to adding further blue chip clients to our already strong client base.”
You can read Kavanagh’s first blog on The Drum website now.