Four23 creates brand for Swiss bank Helvetia Wealth
Manchester studio four23 has created a new brand identity for Swiss private bank Helvetia Wealth.
Four23 developed the brand positioning during a six-month consultation and research phase before handling the full creative roll out, designing the logo, website, stationery, brochures and company video.
Helvetia Wealth's CEO, Kamil Stender, said the brand would help position the bank as "an innovative, forward thinking organisation that marries the respected traditions of Swiss banking culture with a new, contemporary outlook."
The Helvetia Wealth brand was launched at The Shooting Stars benefit, a charity event hosted by the Samuel L. Jackson Foundation at the Grand Resort in Bad Ragaz, Switzerland.