Video: fuse8 creates new White Rose Shopping Centre ads
Fuse8 has unveiled a new TV ad as part of its year-long campaign for the White Rose Shopping Centre in Leeds. Watch it here.
The autumn/winter update of the 'I am White Rose' campaign includes radio and outdoor ads and follows fuse8's first burst of activity for the Land Securities-owned centre in May.
The shopping centre has more than 110 stores including Primark, Topshop and Zara and its latest ads continue to focus on female fashion and style.
White Rose marketing manager, Paul Smith, said: "For this burst we have added TV into the media mix and the ad that fuse8 have created is perfect in delivering the ‘fashionable but accessible’ attitude we want to be known for."
Fuse8's group creative director, Darren Navier, added: "We had a great platform to build on from the work already delivered for outdoor, on and offline PR, via DM, as well as radio.
"But we knew for the peak autumn/winter season we had to make the campaign work even harder in all media, with the extra challenge of delivering a 30 second TV spot that kept up the creative integrity set in all other channels."