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Made Media builds new-look Jazz FM site


By The Drum Team, Editorial

October 28, 2010 | 2 min read

Birmingham agency Made Media has worked on the new Jazz FM website which launched today.

Made was responsible for building the site while London agency Measure Design worked on its design.

Features include a live audio player that updates tracks and schedules in real time and a new comments system intended to boost listeners' participation.

Richard Wheatly, chief executive at Jazz FM, said: "We recognise that our audiences consume content across a range of media. We relaunched the station on DAB in 2008, in 2009 we launched free apps on all mobiles and this year launched on the iPad and so we are delighted to be celebrating our second year back on air with a sleek site which will see magazine-style content develop over the coming months."

Carl Timms, account director at Made Media, said the site was a first for the agency: "Made are experienced across the arts and culture sector but this is our first radio station.

"This brings with it a fresh set of challenges, including the 24/7 schedule driven nature of the station, from other arts sites that we have enjoyed tackling. It’s great to have added another string to our bow through this experience."

Today's RAJAR figures reveal that Jazz FM has 452,000 listeners a week and the station said its mobile app had been downloaded more than 400,000 times in the last 12 months.

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