Black n' Red sets sights on Edinburgh with new campaign
Thousands of Black n' Red notebooks will be dished out in Edinburgh this week as part of a marketing drive "to get the brand in hand".
The giveaway is part of a UK-wide campaign for the brand which has been created by Manchester agency Momentum and is running for the next three months across outdoor sites, in press and on taxis.
Around 10,000 notebooks and diaries will be handed out in Festival Square, outside the Omni centre and with copies of Business 7 magazine.
There will be a burst of Black n' Red campaign activity in the Scottish capital to support the giveaway, with the brand adorning the front wrap of the Metro, outdoor 48 and 96 sheet posters and taxis.
Momentum planning director Ben Leonard said: "It's all about getting the brand into people's hands. The client really loved the idea of doing something different so Edinburgh is a test upweight for the national campaign. If it's a success we can roll it out into other cities.
"We chose Edinburgh because it's got a good concentration of companies - legal, financial, media, creative and blue chip businesses - which we can get the brand in front of."