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Wolf Blass looks to Fuse Digital for web boost

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By The Drum Team, Editorial

October 25, 2010 | 1 min read

Australian wine brand Wolf Blass has appointed Leicester agency Fuse Digital to help increase its online presence and engage new audiences.

Fuse, part of the Big Communications Group, has been tasked with developing a new digital strategy "with a strong bias on social media".

The agency says it is the first time the premium wine brand has worked with a digital marketing agency in the UK.

Dylan Bogg, CEO at Big Communications Group, said: "Our aim is to deliver a highly engaging digital platform that places Wolf Blass at the cutting edge of its sector.”

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