Shout Magazine relaunched by DC Thomson
Shout magazine has been re-launcheded by DC Thomson, along with the publication’s accompanying website.
The magazine has moved to A4 size as it looks to gain a greater shelf presence, while a more contemporary look will also be adopted.
The magazine also aims to continue to be reader-led, and will follow reader’s wishes over offering more fashion and beauty trend coverage, aiming to promote confidence and self-esteem to teens.
The website, developed by Storm ID, will also adopt this ethos following a major re-development with a range of new features and content being made available for the first time, and allowing users to share tips using Facebook and Twitter and take part in a number of votes across a range of issues.
Product offers from SemiChem will also be made available.
Tim Collins, commercial development manager at DC Thomson, said; “The new site is the first in a series of new website initiatives on key DC Thomson brands, with more to come in the run up to Christmas 2010. They will help our brands meet the changing needs of customers but also provide great new opportunities for revenue generation, through our own subscriptions and advertising and marketing of other branded products. This website relaunch will be supported by a range of digital marketing plans, including paid-search marketing and display advertising through Facebook and Specific Media to assist in driving traffic to the new site.”