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CheethamBell creates bmibaby Facebook game

Manchester agency CheethamBell JWT has launched a Facebook game for its airline client bmibaby.

'Give Us A Break' challenges teams of Facebook friends to compete for return flights to their chosen destination by answering questions about places, language, culture, history and cuisine.

Dom Rodwell, creative director of the JWT Experience division which created the game, said: "We wanted to put the fun back into flying and increase interaction with bmibaby, and that's what this is all about.

"We spent a lot of time on the dynamics of the gameplay, making it simple, and easy to dip in and out of - but still engaging enough to build up that sense of anticipation through the week as you and your friends try and win a trip away."

The game will be running on Facebook for four weeks.

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