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Considered new website for Flipbook

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By The Drum Team, Editorial

October 18, 2010 | 2 min read

Considered Creative has helped Manchester visual effects and animation studio Flipbook build its new website.

Flipbook, which launched earlier this year, said it needed the new site so it could better promote its latest projects.

It enlisted Cheshire-based Considered to work on a front-end system that delivers fast Flash streaming video to regular users and optimised MP4 videos to iPhone and iPad users.

Flipbook's managing director, Andrew Lord, said: "As we work with creative clients in digital and above the line advertising, as well as in broadcast and video games, it was important for us to make the most of the great work the studio produces by displaying our portfolio in the most eye-catching way we possibly could.

"Due to the nature of our work and the fact that a lot of the artistic solutions we provide have to be compatible with the latest technological innovations, we wanted to also make sure that visitors to the site could access all video content quickly and on a variety of hardware, including iPhone & iPad."

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