Dreams reviews media account
Bed retailer Dreams has called a review of its £32m media planning and buying account. The review follows reports last month that its advertising account is also being reviewed.
The retailer has been talking to a number of media agencies with plans to appoint in November.
Robson Brown is incumbent on Dreams’ advertising and media planning and buying, having held the accounts for over a decade, and last defended them in a competitive pitch in 2006.
The brand also works with Momentum and Brilliant Media.
Recent sponsorships by Dreams include the last two seasons of Celebrity Big Brother as well as ITV drama Heartbeat and ITV's Doc Martin.