Christmas is coming as Freemans, Grattan and Look Again launch Gift Guides
Freemans, Grattan and Look Again are set to launch their Christmas Gift Guides, which have been created by Leeds-based Gratterpalm after the agency picked up the account earlier this year.
After successfully joining the roster of Bradford-based FGH Holdings, Gratterpalm was briefed to develop creative concepts, photography and reprographics for the Freemans, Grattan and Look Again Christmas catalogues, each comprising of 232 pages of gift ideas and must-have items.
In addition, the agency was asked to complete the Kaleidoscope sale brochure and 52-page home value booklet, and 32 page Home Furnishing leaflet.
From photographic art direction for the covers and designing the page layout, to working on the artwork graphics and producing the final copy, experts from each department of Gratterpalm played a part in completing the brief.
Helen Portas, creative and brand manager at FGH Holdings, said: “The gift guide is our biggest communication of the year outside of our seasonal catalogue and with it going to such a large volume of people it is crucial that it stands out and appeals to each of our target audiences.
“Gratterpalm impressed us with their commitment by using all of its resources across the business to achieve our brief within our tight timescales. They demonstrated their awareness of our brands and consumers by developing fantastic creative concepts for each of our catalogues so we are extremely happy with the results.”
Gareth Healey, managing partner at Gratterpalm, commented: “This was our first project for FGH Holdings so we really wanted to demonstrate our collective creative ability and showcase the skills we have as a team while producing fantastic results for our new client.”
Gratterpalm will continue to work for FGH Holdings on a project-by-project basis.