Peppermint PR briefed to promote new OMEGA store in Manchester
Swiss luxury watch and jewellery brand OMEGA has appointed Peppermint PR to assist with the launch of its Manchester boutique.
The agency has been tasked with helping to establish the new store, based in Manchester’s Trafford Centre, as the shopping destination for luxury watches and Jewellery within the city.
The store will be the largest collection outside of London and will include watches, fine jewellery and the recently introduced OMEGA leather collection and will be promoted through a regional, lifestyle and business PR campaign.
Suzy Glaskie, joint managing director at Peppermint PR, commented: “OMEGA is a brand with an impressive history and an unparalleled product. We’re really excited to be part of OMEGA’s move into the North of England, and are confident that its newest boutique will be a great success.”