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Last Word: Whitespace, Brazen and Multiply

Scotland beat England, Whitespace launches gallery space, Brazen’s trendy friends and Multiply dresses up. It’s The Drum’s Last Word...

Scotland beat the auld enemy as agencies take rivalry to the pitch

You might not be aware of this - and the distinct lack of broadcasters bidding for TV rights obviously didn’t help - but a highly important game of football took place last week in Manchester as the Scottish and English marketing industries fought for bragging rights and the pride of their countries.

The English were captained by Neil Griffiths and wore their traditional, eh… orange?! While the bold marauders from north of the border, or “a scratch Scottish side cobbled together at late notice and chock full of Mancunians” as a bitter Griffiths put it, were captained by RAR’s Steve Antoniewicz and wore away colours of white. You might already have guessed it but, just to make sure, Scotland won. 3-1.

A reflective Griffiths put this down to the fact that “our guys just don’t have what it takes to compete at football’s highest level - they literally could not score in a brothel.”

Meanwhile an ever modest Antoniewicz chirped in: “We scored a good goal early and then stood up to the pressure brilliantly. We’ve scored three away from home, had a good goal wrongly chalked off and could have grabbed a few more.”

Showspace exhibition created for local talent by agency whitespace

If you happen to be in Edinburgh in the near future stick your head into Whitespace’s reception, which has recently been transformed into an exhibition space for local creative talent.

‘Showspace’ promotes the work of local talent, including designers, illustrators, photographers and graduates, and currently on display is the work of Edinburgh-based illustrator Anna Wright whose three-day stint added her unique artistic style to the space.

Photographer Angus Bremner will be the next artist to exhibit at Showspace when he takes over in December this year.

Brazen mix it with celebs

The team at Manchester’s Brazen PR were mixing it with the celebs last week, as client Bloom Gin was selected as the official spirit of the Pringle of Scotland pre-show party at London Fashion Week, attended by celebrities Helena Christensen, Erin O’Connor and Franz Ferdinand (pictured).

Working with Vogue for its ‘London Fashion’s Night Out 2010’ earlier this month, Bloom was also the spirit of choice for the Ted Baker event in its Regent Street store, attracting appearances from the biggest names in fashion including Gwyneth Paltrow, Claudia Schiffer and Sophie Ellis-Bextor.

Meanwhile, Bloom was a supporter of ELLE magazine’s 25th Anniversary birthday party at the Whitechapel Gallery, with guests including Vivienne Westwood. So, expect the team at Brazen to be looking even more stylish - and perhaps bleary eyed - than usual.

Cocktails, circus freaks and a coconut shy…

Clients, suppliers and friends were in attendance, and Victorian chic freak was in abundance, at Multiply’s Amazing Imaginarium as the agency celebrated seven years and a (slightly) new postcode.

The basement of Multiply’s new offices was transformed into a curious imaginarium with oddities and freaks-of-nature aplenty while the agency took the opportunity to show off the new facilities at its new four-storey offices at Palmerston Place, which include a cinema room, video production suite and a… coconut shy.

God knows what the neighbours made of all the freaks on display, but unfortunately this was not the first time Last Word has spent time in the company of bearded ladies.