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Cravens creates illustrated Kew Gardens campaign

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By The Drum Team, Editorial

September 30, 2010 | 2 min read

Kew Gardens is encouraging families to visit this Autumn with a new ad campaign from Newcastle agency Cravens.

The family-friendly campaign promotes the 'Botanical Play' learning and play areas within the London gardens and features artwork by children's illustrator Sarah Horne.

It is due to run throughout October at mainline stations in London and on crosstrack 48-sheet posters, online banners for Kew's website and on-site signage.

Cathy Atkinson, client services director at Cravens said: “The creative concept for the Botanical Play campaign has a really fun, child-orientated theme, which is captured so well Sarah’s illustration.

“It has a broad, friendly appeal, which reflects all of the different experiences you’ll find at Kew for kids to interact with and explore, as well as learning about the importance of and understanding nature.”

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