Fujitsu dispels Cloud Computing myths with Creative Direction
Creative Direction has launched a new campaign for Fujitsu.
The work, targetting IT professionals, aims to dispel concerns around "cloud computing."
Creative director Chris Catchpole said: "The subject matter is a little dry but in the category of cloud computing where everyone else is showing pics of clouds and doing cloud puns, it has great stand out.
"In the IT sector, ‘cloud computing’ is the big thing. But research showed us that many are skeptical, with many different issues. We decided to address all of those concerns head on by posing them all to Fujitsu – so they could remove all of these ‘blocks’ – something only they could credibly do as market leaders."
The campaign includes national press (The Times, CBR, Computing), email, microsite, banners, direct mail and conferences.