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Asensio joins Drummond Central as digital chief

Paul Asensio has joined Drummond Central in the newly created role of head of digital.

Joining from Robson Brown where he was digital director, he will be tasked with heading up the digital team at the agency as it aims to take a larger share in the marketplace through the use of campaigns that complement more traditional forms of media.

Asensio joined rival Newcastle marketing agency Robson Brown in 2007 having previously completed a masters degree in creative media, specialising in vital marketing, social networking and mobile communications.

“This is a fabulous opportunity for me. It’s a very exciting time in digital marketing, particularly with digital now having overtaken all other forms of advertising,” said Asensio.

“We will be showing clients that it’s not a choice of traditional versus digital media. A well-rounded strategy mixes the best of all possible platforms, based on what the client wants to achieve.

“My aim is to help the business take more powerful steps into the digital arena by keeping on top of what’s different, what’s new, and showing clients how it can boost their marketing efforts.”

Drummond Central managing director Julie Drummond, added: “We have experienced a big increase in the number of clients looking to incorporate digital marketing into their mainstream activity, so it made sense to bring in someone with the top level talent and experience to help us expand the team and grow our offering in this area.

“There are still many organisations that are ripe for embracing digital marketing, and Paul is already working on strategies to show them how we can help exploit digital opportunities for their gain.“

Meanwhile, the agency has also begun renting out business units within its recently renovated Tyneside terrace house, with six creative companies taking up space in less than a week.

Drummond explained; “At first we were apprehensive about doing business among others who could be seen as our competitors, but it was really good for us as we shared advice and collaborated on pieces of business, and we wanted to create something similar for our tenants.”

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