Haliborange to launch viral campaign from TBWA/Manchester

An educational viral film from Haliborange is set to roll out, created by TBWA/Manchester, with the aim of raising awareness of the benefits of the Haliborange Kids Omega-3.

The film will go live at the end of the month, and will be supported by a radio advert and point of sale activity.

This is the first work produced by TBWA/Manchester since it won the Seven Seas account earlier this year.

Aimed at mums who want to keep their children health, the film will be seeded through a number of websites and hosted on the brand’s own website and facebook page.

Brooke Smart, assistant brand manager for Haliborange, said: “The Government recommends that we eat two portions of fish per week but we know that many kids simply don’t like it, so Haliborange is a great tasting way to top up their Omega-3 levels. Using viral to communicate this to mums is a first for the brand, but an excellent way to deliver this important message.”

Fergus McCallum, CEO at TBWA\Manchester, added:”Our aim was to illustrate the product benefits in an engaging, believable and appealing manner. By using a young boy and his keen, but inattentive interest in what he has learnt that day at school, we have endeavoured to demonstrate the benefits of Haliborange Kids Omega-3 in increasing Omega-3 levels in children.”

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