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By The Drum Team, Editorial

September 14, 2010 | 1 min read

Beauty product retailer VIE at Home is to launch a Facebook application to help its consultants advertise their products and parties.

The app will be developed by KMP Digitata, and will promote the company’s beauty products through consultants within party environments and online.

The aim of the app is to provide consultant with a tool which will help them expand their customer reach and share the VIE at home products with their Facebook friends although it will not be customer facing, meaning that only VIE at home consultant can use the applications capability.

VIE at home also launched its first ever TV campaign last month featuring real consultants for the company.

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