Aardman

Clipper Teas set for debut TV campaign

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By The Drum Team, Editorial

September 14, 2010 | 1 min read

The first national television advertising campaign for Clipper Teas is to hit screens next month, aiming to drive trial sampling and heighten consumer awareness of the brand.

The ‘Say Hello’ campaign, by WARL, with animation by Aardman Studios, will air solely during the new ITV morning show Daybreak.

A money-back guarantee on-pack promotion will also run, supported with national TV advertising, point-of-sale, PR and digital activity.

The campaign will begin next month.

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