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By The Drum Team, Editorial

September 13, 2010 | 1 min read

Newcastle agency Robson Brown has created a series of idents for Crown Bingo to use for its sponsorship of nightly Channel Five show Live from Studio Five.

The package of idents, which includes opening and closing credits and break bumpers, will be aired nationally every day during the early evening news and entertainment show.

Robson Brown had a tight 12 day deadline for the idents, starting on 19 August and completing filming and editing by the end of the month.

Duncan McEwan, creative director at Robson Brown, said: "The package of credits reflects the engaging, interactive, fun aspects of both CrownBingo.com and Live from Studio Five.

"We were able to take an idea and turn it into something everyone can see each evening on television, in such quick time and using resources here in the North East, which is fantastic for Robson Brown and the wider region."

You can see some of the agency's work below...

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