Strongbow viral takes aim at UK bankers
Britain’s bankers are the target for the new spoof viral being released by Strongbow, which will be screened in the UK before Oliver Stone’s sequel Wall Street: Money Never Sleeps.
The viral carries the strapline; ‘Bowtime. Hard Earned’ has been created by St Luke’s and will be shown nationwide from 3 September.
Lucy Henderson, brand manager for Strongbow at Heineken UK, said: “The new viral is a brilliant parody of our latest ads for Strongbow and the fact that it will be shown before the new Wall Street film, a film about greed in the city, will heighten its relevance and we hope, the enjoyment, of cinema audiences.
“The virals bring an exciting new dimension to our marketing programme for Strongbow which this year encompasses TV and radio campaigns, outdoor posters and major music festival activity all of which will ensure the ‘Strongbow rewards hard graft’ message remains at the forefront of consumers’ minds.”