Hangar Seven developing photography strategy for retail clients
Three brands, bedroom retailer Betta Living, bathroom specialist Bristan and Silentnight beds have tasked Hangar Seven with handing their retail photography.
The photography studio is to shoot images for the upcoming Autumn marketing campaign for Silentnight, aiming to create a range of room sets for a portfolio of lifestyle images and cameo images that will be used across press, PR and POS.
Betta Living has opted to use CGI images, with Hangar Seven product photorealistic lifestyle images featuring at least five new Betta Living Kitchens and bedroom ranges which will be rolled our over the coming months. These will be used in brochures, digital marketing and PR communications.
Hangar Seven is also developing a long-term photographic strategy for the retailer. Finally, Bristan has briefed the studio to help it create standout against competitors through its photography, and is developing a strategy for the brand which will result in a new portfolio and photographic style which will be rolled out across the brand.
Set photography will also be used to support product launched in B&Q.