New BoConcept store to be promoted by Tangerine PR
Danish furniture brand BoConcept has tasked Tangerine PR with raising awareness of the opening of its latest franchise store in Great Ancoats in September.
The Manchester agency has been appointed by Jamie and Julie Kerner, franchise holders for the new store, to handle the communications for the launch of the store.
Sandy Lindsay, group managing director at Tangerine, said that Manchester was a perfect location to expand the BoConcept store portfolio.
“The range of products available from BoConcept is amazing and the team can’t wait to introduce this fantastic brand to the city,” added Lindsay.
Tangerine PR will launch the new store with an official ‘housewarming’ weekend on 11 and 12 September, supported on an ongoing basis with a press office and social media activity for a further 12 months.