Cravendale begins online kitchen collectables reward offer
Dairy brand Cravendale has begun an online reward campaign offering consumers the opportunity to claim free branded kitchen collectables.
The £1million reward campaign will invite consumers to collect codes on promotional two litre bottles of Cravendale milk, which can then be deposited into their online account through the brand’s website where they can claim branded collectables including spoons, tea towels, glasses, cookie mugs, milk jugs, bowls and a tea pot which its characters Cow, Pirate and Cyclist have collected while on their time travels.
The loyalty scheme has been devised by Birmingham agency Life.
Social media links to Facebook and Twitter have also been added to the site.
Sam Dolan, Cravendale brand manager commented: “Our customers love the fresher for longer credentials of the brand, however we want to go that extra mile and thank those who have become loyal to the brand over the past 11 years.
“Through rewarding consumers with the high quality Kitchen Collectables range, we also hope to engage those who have no loyalty to a milk brand and prove to them that milk matters. We’ve created a realistic collector scheme which will enable new and existing Cravendale customers to collect and enjoy the entire ‘Kitchen Collectables’ range.”