Airbrushing practices face government clampdown

A clampdown has been ordered by government ministers over the practice of airbrushing in the fashion industry in light of mounting pressure to cease promotion of unrealistic body images.

Equalities minister Lynne Featherstone claims the practice ascribes “dreadful pressure” amongst young people to aspire to “completely unachievable body stereotypes,” which could create “lifelong psychological damage.”

In response Featherstone is to meet fashion industry representatives this autumn to discuss the possible implementation of health warnings on airbrushed images and the use of fuller formed models.

This follows recent criticism leveled at advertisers such as Olay who fell foul of the advertising watchdog for retouching an image of Twiggy to remove wrinkles for an under eye cream advert.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.