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Homes4u returns to Tangerine PR

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By The Drum Team, Editorial

July 23, 2010 | 2 min read

Estate agency brand homes4u has tasked Tangerine PR to oversee its ongoing public relations campaign which will target its three main audiences, investors, young professionals and students.

The Manchester PR agency has been tasked with raising the profile of Homes4u in the area and to reach the company’s target audiences through the media, and also build the profile of managing director and owner Carolyn Mellor.

Tangerine PR previously worked with the company on a three-year campaign which ran between 2003 and 2006.

Carolyn Mellor commented: “It’s great to be back working with Tangerine PR. Despite the recession hitting the property market hard, business is great and we’ve lots of exciting news to share with the Manchester community as we celebrate our 20th Anniversary, so we wanted to get our PR back on track as quickly as possible. We did some great work with Tangerine PR a few years ago and they know us well so we got straight back in touch.

“Investors are a particularly key audience for us and the work Tangerine PR will be doing will help us demonstrate the excellent reputation we’re developing in this area, alongside our more general experience with young professionals and students which we’re already well known for.”

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