DublinBet announces digital strategy shakeup
Live online casino DublinBet has awarded digital design contracts to Manchester based Code Computerlove and Glasgow based Dog Digital as the Irish gambling specialists aim to reshape their digital strategy.
In a six figure deal Computerlove won a five way pitch to be tasked with conducting a full redesign of DublinBet.com together with creating viral and buzz marketing campaigns to reflect ongoing digital initiatives.
In a separate deal Dog Digital will carry out PPC and SEO in tandem with Code Computerlove and will work on future VueTec digital projects, including a new corporate website.
Uniquely the site provides a platform for gamblers to play online in real time with players via a direct feed to a real Dublin based casino using specialist software developed by VueTec.
Deputy CEO, VueTec, Grant Fraser said: 'Although the current DublinBet website converts significantly better than industry norms, I felt that it has become outdated and does not showcase the benefits of our cutting edge software as well as I would have liked.
“Having worked for digital agencies in the past, I realised that we have managed to secure the services of an exceptionally talented, award winning company that I feel fits perfectly with the team that I am pulling together at VueTec.”