Benenden Healthcare agency roster under review
The Drum has learned that mutual healthcare organisation, Benenden Healthcare Society, is currently reviewing its marketing roster.
It is understood that the process is well underway, with an identified agency shortlist having been compiled by the RAR and should be completed at some point in August.
The successful agencies appointed following the review will be tasked with providing input into campaign planning, strategy and creative applications across the brand’s key marketing channels, including online, DM and advertising.
Lucy Pierce, direct marketing manager for Benenden, explained; "It's vital for us to identify agency partners who can help us reach our customers in new and creative ways. We look forward to expanding our existing roster of agencies through this review, and an increase in agency support will allow us to focus on both acquisition campaigns and new retention initiatives. RAR have helped us in this process by understanding our needs and using their wealth of agency knowledge to identify pockets of talent and match us to the most suitable partners."