Public Relations

ScotHot, Castle MacLellan and Drambuie opt for Profile Plus

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By The Drum Team | Staff Writer

July 16, 2010 | 2 min read

Edinburgh's Profile Plus has announced two wins after being appointed to work on Scottish hospitality trade show ScotHot and with Castle MacLellan Foods' paté brand. It has also added to its corporate PR remit with The Drambuie Liqueur Company.

The ScotHot project will see the PR agency support the Scottish hospitality, tourism and catering event in its attempts to increase exhibitor sales and raise visitor numbers, as well as promoting new additions to the event.

The Castle MacLellan Foods brief follows on from an initial project completed last Christmas by Profile Plus for the brand.

It will see a new campaign carried out to increase trade and consumer profile, promote the core range over the summer, launch the new Christmas range and raise the profile of the brand within its local area of Dumfries and Galloway.

And the agency will develop a 12 month PR campaign to support Drambuie’s overall marketing strategy in the UK.

It will bring together consumer, trade and corporate/financial PR with the aim of reaching existing and previous Drambuie drinkers and attracting a younger generation of consumers.

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