Different tasked by Benfield to develop into a 'world class' brand
North East motor group, Benfield has appointed Different as its creative and marketing agency as it embarks on its bid to become a world class retailer.
The Newcastle agency has been tasked with delivering the brand and advertising activity for Benfield across on and offline marketing channels. This will include branding, TV, radio and press advertising, online, social media, direct marketing and point of sale.
The company has recently added five dealerships to its portfolio bring the number to 30 across the north east of England, Teesside, Yorkshire, Cumbria and West Scotland.
Media buying has been appointed to Brilliant Media in Leeds, taking on the account from Robson Brown.
Mark Squires, chief executive, Benfield Motor Group, said, "We now feel it's time to develop our marketing and brand activity to reflect our expansion plans and aspirations going forward. We are a family owned business employing over 1100 people representing a strong portfolio of World brands and have a very loyal customer base. Our aim is to develop this still further with a longer term goal of being regarded as a truly ‘World Class Retailer’, something we believe Different can help us deliver."