By The Drum Team, Editorial

July 5, 2010 | 1 min read

Train operator First TransPennine Express has worked with Sheffield's DigForFireDMG to launch its first ever TV campaign. Watch it here.

The "six-figure campaign" also includes radio, press and online activity promoting cut-price fares when travellers book tickets in advance online.

The TV is ad is voiced by the actor Max Beesley and will run for six weeks across the north of England.

DigForFireDMG account director Samantha Willoughby said: “We wanted to build on the success of last year’s advertising campaign, and by introducing TV in to the mix, we have been able to create a light-hearted and fun advert that we think will really resonate with FTPE’s predominantly leisure audience."

Media buying was handled by MEC.

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