Rape Crisis Scotland plans TV ad to tackle prejudice
Rape Crisis Scotland is launching a TV campaign tonight to tackle "prejudice" against rape victims.
The 'Not Ever' campaign is a response to new figures which suggest nearly one in five Scots believe a woman can be partly responsible for rape if she is drunk at the time of being attacked.
More than 1,000 people were surveyed by Cello MRUK on behalf of the Scottish government. According to the figures 23% think a woman is partly responsible if she is drunk and 17% if she is dressed in revealing clothes.
The campaign, created by Newhaven, shows a woman asking a shop assistant for advice on which skirt to buy.
She says: "I'm going out tonight and I want to get raped. I need a skirt that'll encourage a guy to have sex with me against my will."
Rape Crisis Scotland say the ad is designed to change ingrained prejudices towards women who have been raped.