Advocates for Animals set to launch digital snare campaign
Advocates for Animals is set to continue its lobbying of Scottish MSPs with the launch of a digital campaign against the use of snares.
The campaign, created by Civic, by the animal protection charity will see the creation of a dedicated website alongside the creation of viral emails, social media and a regular newsletter to capture the attention and support of the public.
The campaign is set to roll out ahead of the vote on the Wildlife and Natural Environment Bill which will be reviewed by Scottish MSPs later this year.
Previous to this campaign, the client has also worked with agencies such as Studio LR on creating the marque for Advocates for Animals, while the charity has worked with Merle on marketing campaign work and Kommando on a guerrilla marketing stunt outside of the Scottish Parliament in March of last year.
That campaign (see picture) saw actors photographed as though killed by snares, outside the Scottish Parliament building.