Castrol Twitter Dig For Fire

Castrol launches World Cup site with DigForFireDMG


By The Drum Team, Editorial

June 16, 2010 | 2 min read

Castrol, as part of its sponsorship of the World Cup, has worked with Sheffield agency DigForFireDMG to create a website offering breaking news and a plethora of statistics from the tournament in South Africa.

The Sheffield agency worked on Castrol's Live Tracker website - "a five figure project" - from concept through to creative and build. The site presents football stattos with a wealth of information about the competition's players, teams and matches.

As well as run-of-the-mill stats about goals, saves and passes, the site also lists calories eaten by players (11584429), the watts of energy burnt by all players (4899) and the level of noise made by vuvuzelas (loud).

And it features breaking news news from the tournament and links to messages from Portugal footballer Cristiano Ronaldo, the brand ambassador for the Castrol EDGE oils range.

DigForFireDMG created the live tracker site having earlier this month launched Castrol's main football website.

Polly Flinn, Castrol's vice-president of global marketing, said: “The Castrol Football website has been created for all those fans who want to know the technical ins and outs of the game.

"Football fans are really interested in what is happening behind the scenes from a technical standpoint so the Live Tracker and Castrol Football website help us to fully engage with our customers, whether on the consumer or business side.

"On the consumer side, it helps us to keep relevant. For our business customers, it is an opportunity to build long-term relationships."

DigForFireDMG worked with OPTA, Mindshare and M&C Saatchi PR to deliver the campaign.

Castrol Twitter Dig For Fire

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