Delamere Dairy's entry into pet food market is up in the AIR
Cheshire based pet food manufacturer Delamere Dairy is set to launch a new range of TopLife brand cat food, and has appointed AIR to help the brand reach the marketplace.
The new product is the first time that the brand has ented the pet food market, with Tetra Pak tasked to design the packaging for the range.
AIR’s campaign will include press, POS and online, which will support the brand as it reaches shelves in Asda over the summer period.