Car care brand Turtle Wax has appointed Juice Digital to manage its social media in the UK.
The Manchester agency, whose parent company Tangerine PR already handles offline PR for Turtle Wax, will push the brand on Facebook, Twitter and YouTube.
Andrew Freeman, european marketing director for Turtle Wax, said: "Engaging with your brand's existing and potential consumer base is vital. Social media provides the immediacy and transparency expected by the modern consumer.
"Turtle Wax as a brand is embracing new opportunities to grow and the relationship with Juice Digital will undoubtedly bring benefits for both parties."
Steve Downes, managing director at Juice Digital, added: "The potential for social media engagement is huge; people love talking about their cars."