Gardiner Richardson creates Tyne and Wear Metro ads
Newcastle agency Gardiner Richardson is behind a new campaign to encourage more people in the North East to use the Tyne and Wear Metro.
The campaign aims to attract new passengers by pushing the Metro as an "affordable, easy mode of transport" and keep current customers happy with promises of service improvements and travel discounts.
Radio, press, online and outdoor ads tell potential new customers they can save money and time by using the Metro. Ambient media and doordrops near Metro stations will aim to spread the word.
Inside Metro stations the creative aims to reassure current passengers about planned improvements to the system and promote savings they can make on their travel.
There will be ads on ticket machines, concourse, escalator and carriage posters, and screens in Haymarket station. Mike Lynch Advertising helped plan the media.
Gardiner Richardson's director, Darren Richardson, said: "Metro is one of the North East’s best loved and most recognisable brands and we’ve enjoyed the creative challenge of presenting it to a whole new audience, as well as repositioning it in the minds of existing customers.
"We are really pleased that we have been able to develop a bold, simple, yet eye catching and exciting campaign which will hopefully become iconic to the Metro brand.”
Gardiner Richardson was appointed to create three campaigns for Metro over the next 12 months after a competitive pitch.