Crisis PR's take on Laws' expenses outing
Only three weeks into the new coalition government and we have already seen the first ministerial resignation, following revelations about (now former) Chief Secretary to the Treasury David Laws’ expenses claims, and then subsequently about his private life.
Laws resigned on 29 May stating that he could not carry on working on the spending review while dealing with the private and public implications of the revelations, and is thought to be the shortest serving cabinet minister for over 200 years.
So, while politicians are never far from PR disasters, how does Laws’ handling of the situation fare, and does this spell the end for his political career?
Grayling Scotland director Ross Laird, a public affairs specialist, gives a PR perspective on the situation.
"David Laws' political career is far from over. It will take time for the dust to settle but he has the credentials to make his mark in spite of the recent expenses scandal.
"David has an opportunity to become an authoritative commentator on the UK economy - in much the same way as Vince Cable was. Cable's new Ministerial post restricts what he can say, whereas Laws will have a free reign. David could certainly use this to his advantage. The media enjoys strong political rhetoric and a clever campaign to build up his media profile through thoughtful economic commentary would keep him in the running for future ministerial posts.
"David Laws will also undoubtedly retain a strong role on the development of treasury policy. He will have the ear of Danny Alexander and Nick Clegg and they will seek him out for advice regularly. Internally, David could use this close alignment with key Ministers to build fresh support within the corridors of power.
"Finally, Nick Clegg will want help, guidance and support on voting reform as he attempts to radically re-invent the British political system. David Laws would be well advised to find a voice on this. It may not be his strongest suit but if he can fashion himself an informed opinion he could find himself closer to Nick Clegg than he has ever been."