Hurst looks to RMS for new brand identity
North West accountancy business Hurst is looking to refresh its identity and has appointed integrated agency RMS to help raise its profile.
The brand refresh will see RMS overhaul the firm’s brand identity and implement a PR campaign to raise the firm’s profile amongst professional advisers and owner-managed businesses in the north west.
Hurst recently appointed north west entrepreneur Mark Mills, who created then floated Lancashire cash machine operator Cardpoint plc before stepping down in 2006, as its new chairman.
Tim Potter, managing partner of Hurst, which has 70 staff and 12 partners in offices in Manchester and Stockport, said: “We were impressed by the credentials of RMS and their creative approach to our brand. We wanted to work with a marketing partner that has an understanding of our sector which RMS clearly has. The agency ticked all the boxes and has the experience and creativity under one roof to take the Hurst brand forward.”
Peter Davies, director of RMS, added: “Hurst has built up a strong reputation and enviable client portfolio during the past 25 years. Our re-brand for Hurst will set the firm apart from its competitors. The new branding will be rolled out during the summer and the PR has kicked in with immediate effect.”