Snack-a-Jacks launches new Standout site with female fashion link

Standout UK has launched a new interactive website to promote Snack-a-Jacks’ latest marketing campaign for 2010 as part of a push to appeal to fashion-savvy female consumers.

Integrated design agency Standout UK has launched a new interactive website to promote Snack-a-Jacks’ latest marketing campaign for 2010 as part of a push to appeal to fashion-savvy female consumers.

The Leicester-based agency has created a dedicated site aimed at helping the UK's leading healthier snack brand connect closer with females across the country aged 25-34 who are into fashion and celebrities.

The new website is going to be used as a promotion site for the 2010 Snack-a-Jacks’ campaign called She-Time which will reward loyal users with prizes while driving sales for the brand.

Standout has built an online reward platform where promotional codes from a snack packet can be inputted to the website to be banked as points which can be redeemed on a number of rewards including a personal styling session with household fashion guru Gok Wan.

The agency created the concept for the new website and designed it in line with the branding and packaging created by Snack-a-Jacks to reflect the packs.

Ashika Chauhan, digital director at Standout UK, said: “The key for Standout when designing the site was to create a fresh look and functional website which supplemented the rewards feature and the She-Time campaign.

“It was also very important to stay true to the brand values and identity of Snack-a-Jacks’ so the concept we designed stayed very close to the packs that went in store.

“The site is an excellent example of a really targeted marketing campaign which reaches out and engages with a specific consumer to drive online traffic and sales.”

The main objective of the campaign is to increase frequency of purchase, particularly amongst light (once a year) and medium (twice a year) buyers that dip in and out of Snack-a-Jacks’.

Rewards vary from winning a one-to-one styling session with Gok Wan to money off Nails Inc., free LOVEFiLM 30-day trial and money off a girly trip with Brilliant Trips.

Leicester-based Standout also works with the likes of Copella, Tropicana Kids, Monster Munch, Scotts Porage and Lindt.

In March, the agency designed and launched luxury chocolate-maker Lindt’s first digital promotion in the UK, which included a microsite and an e-mail campaign.

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