White Rose Shopping centre rolls out year long Fuse8 campaign
The first wave of a 12-month long digital campaign for the Land Securities-owned White Rose Shopping Centre in Leeds has begun to roll out, created by Fuse8.
The ‘I am a White Rose’ campaign will focus on accessible fashion and will run outdoor, on radio, across social media and will see the launch of a new, monthly online style magazine.
Paul Smith, White Rose’s marketing manager, explained: “We undertook a significant research project last year and our brief was to create a versatile, fresh and engaging campaign that would connect with consumers and fuse8 presented us with a compelling proposition.”
Nigel Hunter, managing director of Fuse8, added: “We have worked hard to create a campaign that will both deliver Land Securities’ business objectives for the Centre whilst building equity in the White Rose brand. The creative insight and executions, alongside the multi-channel planning has already proved fantastically successful and we look forward to working with Paul and his team over the coming year to build on this initial burst.”