Ian Gray criticises “marketing mumbo jumbo” at Skills Development Scotland
Skills Development Scotland’s (SDS) “brand migration plan” has found itself under the kosh in the Scottish parliament after Labour leader Ian Gray accused the agency of squandering £2m of public money.
Uffindell West had been appointed to oversee a name change to ‘Scotland the Works’
During a fiery First Ministers questions Gray accused SDS of spending £555k on a “visual identity transition” and a further £1.68m on marketing its new name, calling this a waste of money on “marketing mumbo jumbo.”
Unfortunately for Gray the £1.68m figure was actually spent on advertising apprenticeships and the £555k funded an adult literacy programme.
SDS stress that Gray’s comments were a “total misunderstanding” and have now backtracked on their plans for a rebrand.