Hidden Creative partners with US tech firm QderoPateo
Manchester digital marketing agency Hidden Creative has signed a global partnership deal with American technology company QderoPateo.
The deal means Hidden Creative's recently-formed Augmented Experience division will be able to offer clients QderoPateo's latest augmented reality marketing tools.
Augmented reality works by merging the real world and the video world through a user's computer, kiosk system or smartphone. QderoPateo is developing 'articulated naturality' technology which it claims further enhances and tailors a user's experience.
As part of Hidden Creative's deal to use the technology the agency will help introduce the company to people in the UK.
Hidden Creative's technical director Matt Trubow said: "This partnership will ensure that Hidden Creative's Augmented Experience team helps drive this technological revolution in conjunction with QderoPateo."