'Be ready for life' is Aegon's new brand strapline

Aegon UK has introduced its new stap line ‘Be ready for life’ as it looks to develop its brand proposition entering into its second year as lead partner of British Tennis.

The strap line, which was developed alongside The Brand Union, aims to capture Aegon’s product and brand proposition, as well as the importance of being financially prepared for the future.

The new strap line will appear in the brand’s summer advertising campaign, in the Daily Telegraph and Times and Sunday Times newspapers running throughout the British grass court tennis season, beginning with the Aegon Championships at Queens Club in June, through to the Wimbledon Grand Slam.

Sponsored break bumpers will run during the Eurosport broadcast coverage of the Aegon sponsored tournaments in June featuring players from the Aegon FutureStars programme.

Jayne Ponzio, head of brand marketing and sponsorship has discussed the new strapline and its use within the marketing for Aegon in an online video.

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