Big Partnership to handle Response PR activity
Contact management centre RESPONSE has tasked The Big Partnership with providing its PR services and to support the company’s leadership team and growth objectives.
Following a competitive pitch, the Edinburgh office of the PR company will manage the account and has devised a communications programme to promote the company’s newly formed development strategy while also being tasked with raising the profile of the company within the local Glasgow community, as well as within the contact centre sector and across targeted vertical markets.
The brief will also see BIG maximize PR and community engagement opportunities around the RESPONSE sponsorship deal with Glasgow Warriors.
The account will be overseen by BIG director Alex Barr and Nicki Sturzaker, who was recently hired to head up the company’s Edinburgh office.
Nicki Sturzaker said: “It’s an exciting time to be involved with RESPONSE as the leadership team implements its new vision and aggressive growth strategies for the business. We are very much looking forward to working closely with RESPONSE to support their corporate goals and ensure they are positioned as innovative leaders in the contact centre arena.’’