B2B Marketing IA

O2 marketing boss to reveal his top tips to B2B clients at free forum

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By The Drum Team, Editorial

May 24, 2010 | 2 min read

The man who heads up B2B marketing for telecoms giant O2, Stephen Mills, is to reveal his secrets of success at free client forum in June.

With 20 years experience in the B2B sector across many different sectors, Mills is now responsible for driving O2's marketing messages to all of their B2B customers both on and offline. His remit also includes maximising the use for the B2B market of O2’s sponsorship properties such as the O2 and England Rugby.

At the forum Mill's will offer attendees his overview of B2B marketing, the role PR plays in the B2B marketing mix, how events tie into B2B marketing and offer some insight into how 02 markets to new and existing customers in the ultra-competitive mobile telecoms market.

Joining Jones on the speaker line-up is Google's head of technology Richard Robertson, legendary ad man Dave Trott of CSt Advertising and Roger Jones of Bader Rutter.

Attendees will also have the chance of a free tour of the Old Trafford Stadium after the conference.

Clients already signed up to attend include Sage UK, Kinetic Plc, Global Radio, Simply Health, Manchester Airport, Federation of Master Builders, Corus Colours and many more.

The day starts at 9am with tea and coffee and will include a number of presentations and breakout sessions, culminating with a panel discussion and stadium tours.

If you are a clientside marketer and wish to attend this free event please email Caroline Lotinga or call her on 0141 559 6066.

B2B Marketing IA

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